T-Mobile will begin sharing its web browsing data and mobile apps with advertisers starting on 26 April 2021. T-Mobile automatically enables it for almost everyone, but you can choose not to participate to prevent T-Mobile from selling this data to marketers.
This also applies to other operators owned by T-Mobile, including Sprint and Metro by T-Mobile.
What data will T-Mobile sell to advertisers?
What The Wall Street Journal reports, An update to T-Mobile's privacy policy says the company will begin sharing web browsing and mobile app usage data with advertisers. By tracking your mobile app usage and web browsing, T-Mobile may place you in a group known as “audience segment”. Here's how T-Mobile explains it:
“When we sell audience segments, no Market information that directly identifies customers, As name, address or email. Rather, audience segments are associated with mobile ad ID, which are a long set of numbers and letters. As an example, this could say something like “2drdn43np2cMapen084 ″ is a sports enthusiast”.
As an example, if you browse many cooking websites on your T-Mobile cellular connection, T-Mobile can place you in an audience segment that is interested in cooking. These “may be used by T-Mobile or sold to third parties to make the ads more relevant to you”. In other words, you may see a lot of cooking related ads in this scenario.
In return, you get more targeted ads. A T-Mobile spokesperson told The Washington Article that many subscribers comment that they prefer more relevant ads., This is why T-Mobile enables this feature for almost everyone by default.. T-Mobile does not enable it for child or business accounts, but all other accounts will have it enabled by default.
If you do not want T-Mobile to share your data to serve you targeted advertisements, can stop T-Mobile from doing it.
What Ars Technica points out, The Wall Street Journal says T-Mobile is being more aggressive than AT&T and Verizon in the sale of this data, but AT&T and Verizon still have adware that also use your data.
How to prevent T-Mobile from selling your data
You can choose not to participate in the T-Mobile web portal or the T-Mobile app. To do it, go to Mi T-Mobile and sign in with your T-Mobile account, or you can open the T-Mobile app and log in.
Click the button “My account” in the upper right corner of the page and click “Profile”.
Click on “Privacy and notifications” on the profile page.
Click on the link “Advertising and analysis”.
Click on your name in the listing to change your phone line settings.
If you have multiple lines, you will need to repeat this procedure for each.
Disable the slider to the right of “Use my data to make ads more relevant to me”. This will prevent T-Mobile from sharing your data with advertisers.
Tip: You can also disable “Use my data for analysis and reports”. This will prevent T-Mobile from incorporating your data into marketing reports..
If you have multiple lines with T-Mobile, Click the button “Behind” and select another line. You will need to disable the data exchange settings for each.
How to stop Sprint or Metro from selling your data
Si tiene Sprint o Metro by T-Mobile, you can change the same settings on your account web portal. Despite this, the interface looks a little different.
To Sprint, log in to Sprint account website. Go to My account> preferences> Manage advertising and analytics preferences. Click on the line for which you want to change settings and disable “Use my data to make ads more relevant to me”.
Para Metro by T-Mobile, use the MyMetro app or access the Analytics and Advertising Data Options page. You must enter this page on your Metro device. If you are using the app, go to Account> Network and Location Settings and disable “Use my data to make ads more relevant to me”.
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