Meet Celia, Huawei's Google Assistant replacement

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The message

Siri, Google Assistant, Bixby, Cortana, Alexa and now, Celia. Yes, there is another voice assistant on the market thanks to Huawei. But, What sets Celia apart from the competition and what does it mean for the broader ecosystem of voice assistants?

Hi Celia

Huawei first announced Celia in late March 2020. The function was part of their EMUI software 10.1, which debuted on its flagship Android P40 Pro phone the following month. On a basic level, replicates much of the functionality of other wizards.

To wake him up, just say “hi Celia”. You can also double tap the power button. Celia will be ready to process your request. Like its more established rivals, you can also configure alarms, send text messages, check the weather, etc.

A calendar alert from Celia.

At the same time, Celia can use her phone's camera to search for products online and provide estimated nutritional information for foods. This feature is derived from Huawei's HiVision technology, which was first released in 2018 to coincide with the launch of its P20 series flagships.

As a company, Huawei has long been interested in the computer vision aspect of artificial intelligence. One of the main features of your smartphone camera software is Master AI, which automatically adjusts camera settings based on the subject being photographed.

According to a representative of the Huawei company with whom we spoke last year, this technology is so precisely tuned that it can even recognize various breeds of dogs. Because, it should come as no surprise that Huawei has decided to emphasize it in its new artificial intelligence assistant technology.

Celia se basa en Xiaoyi (not to be confused with XiaoYi cameras or phone manufacturer, Xiaomi), Huawei's existing voice assistant, which was launched on the Chinese market in 2018. This sparked a series of rumors that Huawei would imminently launch an alternative to the titular wizards., which finally materialized at the beginning of this year.

How to get Celia

Up to now, Huawei has refrained from offering Celia to third-party devices. For get It, you need a Huawei device running your EMUI software 10.1. For Western customers, this includes the P40 and P30 series, and Mate devices 30 and Mate 20.

Up to now, Huawei has chosen to launch Celia in just a handful of markets (United Kingdom, Spain, France, South Africa and several Latin American nations). Supports English, French and Spanish.

You may need to activate Celia manually for it to work. To do it, go to Settings> Asistente de Huawei> AI Voice. After, touches “Voice activation” and set it to “Activated”, and do the same with “Power button activation”.

The menu "AI Voice" de Huawei.

Meet Huawei

Despite this, Huawei is not specifically known in the US. UU. In other places, was once a towering figure in the smartphone market, offering stiff competition to companies like Samsung and Apple.

Throughout the first trimester of 2019, Huawei represented 26 percent of all phones sold in Europe. In your home territory of mainland China, took a share of the 34 percent of all phone sales over the same period. For the first trimester of 2020, that figure had risen to 41 percent.

Huawei also operates an active network equipment trade, that powers cellular and broadband networks in many countries.

In may 2019, the Trump administration placed Huawei and its associated subsidiaries on a Treasury Department entity list. This effectively prohibits US-based companies. UU. Trading with the conflicting Chinese company without permission.

Due, Huawei's newest phones have shipped with the open source version of Android, without the exclusive Google extras. That means there is no Google Play Store, YouTube, Gmail o Google Assistant.

It seems that this conflict with the United States government will continue in the coming months., yes no years. This has led Huawei to replace most of the Google ecosystem with its own alternatives as quickly as possible.. Given this, It is not surprising that Huawei is also working on a new operating system called Harmony OS.

At the core of Huawei's Android ecosystem are Huawei's mobile services. This includes a set of application programming interfaces (API) to handle things like DRM, authentication and in-app purchases. At the same time of all that, Huawei also has its own application store, Huawei AppGallery.

The Huawei App Gallery.

Despite this, at the time of writing this post, AppGallery is a sterile experience. You are missing a lot of the apps that you would probably consider essential. As an example, there are hardly any banking or financial applications. Facebook, Messenger, Instagram and WhatsApp are also conspicuously absent.

Despite this, Huawei has managed to get some early wins, since Snapchat and various applications from Microsoft and Amazon are available on the AppGallery. It also has Here WeGo, a mapping application that was previously included with Nokia Windows phones and is one of the most popular standalone alternatives.

If Huawei can maintain its momentum, it is entirely plausible that a schism arises within the sphere of Android, with two separate ecosystems competing for dominance, and Celia will be an important part of it.

RELATED: What is Harmony OS? Explanation of the new Huawei operating system

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